👟 Fabletics
TechStyle Fashion Group is home to five DTC eCommerce brands, including Kate Hudson's Fabletics and Rihanna's Savage x Fenty. After joining the company in late 2018, I got involved in a lot: enhancing their in-house merch and marketing tools, rethinking their associate- and shopper-facing retail tech, and helping their brands align their shopping experiences.
In May of 2021, I stepped into my final role at the company, building and leading a team of seven UX/UI Designers across Web, Mobile, and Retail for Fabletics.
Highlights
- Led the establishment of foundational design systems for five brands and two internal platforms.
- Led design for two cross-brand feature alignment efforts, unifying our Product Grid and Product Detail Page experiences.
- Established a cross-platform UX team at Fabletics and scaled the group from three designers to eight.
- Drove ground-up redesign efforts for two Fabletics mobile apps, one for shoppers and the other for retail store sales associates.
Written with 🖤 by yours truly in 2021. All assets, screenshots, and artworks are copyright of their respective owners.